"A music video for the band ‘Loop’ that used the NVIDIA powered Virtual Background feature to create the effect of the actor being ‘different’ or ‘confused’ by his surroundings. The band requested the video to give an intense and messy feel, allowing the viewer to understand the LSD like trip the actor was experiencing.
Notch’s ability to add effects to both recorded and live video served as the starting point. The NVIDIA-powered Virtual Background feature in Notch became the foundation for a variety of real-time effects meant to bridge reality and the digital realm.
Notch allowed Kyle Reseigh at Bluman Associates Ltd to watch the actor freely whilst filming, without rushing to make changes. He could see the emotions or themes being portrayed, allowing time to plan later looks around that – like having a live-action storyboard.
The most crucial factor was not overwriting the performance and instead adding more visual narratives to the shot. The ability to view the final result at every step of productions helped resolve any knowledge gaps between the designers and production team, and as it was all software-based, there were no surprise limitations, giving the creators confidence the project could be completed in one day at the studio."
Press release from Notch

Director / Editor : Ben Unwin
DOP : Gabi Norland
VFX Supervisor : Kyle Reseigh
Colourist : Max Ferguson Hook
AC : Irene Sinou
Sound Recordist : Emma Giacalone
Sound Mix : Brendan Crehan
Talent : Alex Walton
Band : Loop
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