LE COL x MCLAREN

On set photography, directing and editing a short docu film : Behind the scenes of Le Col x McLaren Project Aero.

building a virtual production set

Co-developed with McLaren, Project Aero combines world-leading aerodynamic engineering with technical apparel to deliver kit that redefines fast. Wind tunnel tested and WorldTour winning - this collection sets new standards in aero and speed.

Le Col is focused on creating the best performance cycling kit on the market, so to have a collaboration with a brand as iconic as McLaren was an opportunity to really push the limits.

For this collaboration, what the technology allows us to do is to create an environment that shows the combination of performance and engineering in a unique way. Muybridge meets Tron, from building a bespoke set in the studio for a stills campaign, to using some of the most innovative virtual production technology with Unreal Engine to shoot the commercials, this project has been about pushing the boundaries at every level.

The concept for this shoot was about creating a hyper-real set that that reflects the hours of development, but without the obvious cliche of using a wind tunnel. Instead, we focussed on creating a cinematic experience that brings to life and stylises that process of capturing data.