Movement that inspires
"Kia’s new brand strapline is “Movement That Inspires”. Our idea for the film was to bring to life the importance of moving, by taking it away. From a static wind turbine to a little girl on a bike frozen in time. To evolve we must move forward. Just like the hybrid and electric cars in the Kia Niro range.
The TV advert was filmed across two days, including a glorious sunny Spring day at Southport beach whilst much of the country was experiencing heavy rain. We had a highly skilled crew, but you need a bit of luck as well sometimes. Filmed with high-speed cameras to achieve the required slo-mo effect, on a stunning wide sandy beach, we captured some epic driving scenes which culminated in a heroic range shot, right at golden hour. The footage was then edited in our own in-house edit suite, and before long was being seen everywhere on TV, VOD and social media platforms."
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Director : Deane Thrussell
Exec Producer : Phil Tidy
Producer : Greg Mills
Production Manager : Lucy Chambers
Second Unit Director : Jay Creagh
Head of Creative : Dom Sweeney
Creative : Fenton Saward
Agency Producer : Emma Smalley
BTS Director : Emma Giacalone
1st AD : Matt Lawson
DOP : Robin Horn
Phantom Tech : Laura Healey
Focus Puller : Ben Worthington
Steady-cam / Drone : Leo Bund
Gaffer : Bernie Prentice
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